Farnam Sponsors EQUUS Wellness Guide


Farnam is celebrating its 60th anniversary with an exclusive sponsorship of EQUUS magazine's first-ever special issue, an equine wellness guide.
May 4, 2006 -- Farnam Companies Inc., the largest marketer of equine products in the United States, announced May 2 that in celebration of its 60th anniversary, it is the exclusive sponsor of EQUUS magazine's first-ever special issue, "Healthy Horse: A Wellness Guide."

The special issue, which hits newsstands May 9, underscores Farnam's commitment to its consumers and to the industry it has served for more than 60 years. Farnam, a longtime advertiser in EQUUS, has appeared in every issue since the publication's inception in 1977.

In addition to approximately 10,000 issues available on newsstands at a cover price of $3.99, the wellness guide will be mailed to EQUUS' more than 140,000 subscribers, including more than 7,000 equine veterinarians. The guide can also be purchased for $3.99 (plus $2.95 shipping and handling) by calling 1-800-237-8191.

"Throughout its 60-year legacy, Farnam has demonstrated a commitment to consumers that echoes our dedication to the horse and our service to a significant and growing number of horse owners," said Susan Harding, vice president and group publishing director of the PRIMEDIA Equine Network, publisher of EQUUS. "Together, we saw this as an opportunity to deliver a guide that better educates horse owners and enthusiasts nationwide." The guide is being mailed to all EQUUS subscribers at no additional cost.

What a great Opportunity to have this valuable reference Avaialable. We encourage you to get a copy.

Chuck & Shirley Bartok
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